By: Terrence Nevins — VP of Product - Boost
Employee engagement is not about content distribution or even creating personalized content. Employee engagement requires something deeper. Deskless Workers lives at the intersection of contribution and recognition. The opportunity to take a device you always have with you, and regularly use to engage with your social network, and extend that degree of intimacy to your professional life is what Deskless Workers is all about.
How does an innovative company accelerate growth? By increasing the velocity of knowledge transfer using technology. Every corporate goal is dependent upon knowledge transfer. Content solutions aren’t enough. They are often a distraction for effective knowledge transfer because they are rigidly top-down without effective, organic feedback from employees. Content solutions exist to enable organization, distribution, and management of leadership approved content. Where they fail is their ability to grow participation and energize engagement across the employee base. Especially with millennials who crave engagement in the process over the end result. For many, participation over product is the missing link.
Deskless Workers developed a mobile engagement solution at the nexus of shared goals between business and employees to capture the best, most authentic content. The process of employee-sourced, leadership approved content is desirable for effective and efficient knowledge transfer and improvements in employee connectedness with the business.
Your next generation workforce are experts in knowledge transfer. Their generation seamlessly exchanges information, shares ideas, and produces sophisticated messaging that accelerates results. They often consider their process of producing content more important than the content. Yet, they produce more content at a higher quality. They do this daily, countless times. They would say the best content solution is one that doesn’t get in the way of their process.
Here's how to engage them and keep them engaged in the production of high-quality content that transfers knowledge, incubates new ideas, and achieves your corporate goals.
Training is one area where corporations must adapt to the preferences of their new workforce. By embracing crowd-sourced and peer-powered content production for their training needs, they can expect better results and lower costs. For a concrete example, let’s look at warehouse training. Consider safe forklift operation.
An employer has an obligation to provide recurring and event-driven training for the safe operation of machinery in the workplace. The long cycles of train-the-trainer then distribute stagnant training modules are over. Driving down accident rates and cutting training costs is a goal that’s within reach.
Employees familiar with the operations of a warehouse are the optimal producers of content. Take the knowledge earned over thousands of employee hours and transfer it. New equipment? Operating conditions change? Fresh employees? Annual re-certification? They’ve earned the benefit of experience, so allow them to cash it in and provide a platform that works the way they do. Their creativity, expertise, and enthusiasm will produce quality on-demand training at a lower cost, with better results.
Deskless Workers enables employees to communicate and collaborate visually with pictures, videos, text blurbs, and other content. Our data insights are revealed through natural interaction with the content, like swiping, liking, commenting, and voting. This familiar interface boosts the best, most engaging content to the top for a business to use for training, advertising, social media, recruiting, and culture immersion programs while spurring a deeper, more authentic connection with the business. Deskless Workers has cracked the engagement-code fulfilling what today’s workers seek and need using habits and methods they embrace in every other area of their “social” lives to fulfill business goals. It’s no secret that businesses that cultivate human connection from within are outperforming their competitors. With the right tech, you too can consistently attract and retain top talent, increase productivity, and lead your market with innovations.